Last updated: January 2026
JLR Activations ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, postal address, and payment details when you make an enquiry or booking.
- Vehicle Information: Vehicle Identification Number (VIN), vehicle model, year, registration number, and current configuration data.
- Technical Information: IP address, browser type, device information, and cookies when you browse our website.
- Service Records: Details of services performed on your vehicle, calibration files used, and diagnostic reports.
How We Use Your Information
We use your information for the following purposes:
- To provide our services, including VIN compatibility checks, feature activations, retrofits, and power upgrades
- To communicate with you about your enquiry, booking, or service
- To maintain vehicle configuration backups for potential future restoration
- To improve our services and website based on user feedback and behaviour
- To comply with legal obligations and regulatory requirements
- To send occasional marketing communications (only with your consent)
Vehicle Data & Configuration Backups
When we perform coding or programming services on your vehicle, we create a backup of your original configuration files. These backups are stored securely and encrypted. We retain these backups for a minimum of 12 months to allow for potential restoration if needed. After 12 months, backups are securely deleted unless you request extended retention.
We do not share your vehicle configuration data with third parties except where required by law or with your explicit consent.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encrypted storage of all personal and vehicle data
- Secure network connections for all diagnostic and programming operations
- Access controls limiting data access to authorised personnel only
- Regular security assessments and updates
Your Rights
Under UK and EU data protection law, you have the following rights:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate data
- The right to request deletion of your data (subject to legal retention requirements)
- The right to object to processing of your data for marketing purposes
- The right to data portability
- The right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details on our Contact page.
Cookies & Tracking
Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and understand where our visitors come from. You can control cookie preferences through your browser settings.
Third-Party Services
We may use third-party services for website analytics, payment processing, and email communication. These services have their own privacy policies and are GDPR-compliant. We do not sell your personal data to any third party.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us.